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Business and Management Books

Taylor & Francis Ltd Business and Management Books

Adding Value (RLE Marketing) (English, Paperback, unknown)

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Author

unknown

Highlights

Language: English
Binding: Paperback
Publisher: Taylor & Francis Ltd
Genre: Business & Economics
ISBN: 9781138965935, 9781138965935
Pages: 368

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Description

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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Book Details

Imprint

Routledge

Dimensions

Height	234 mm
Length	156 mm
Weight	453 gr

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