Adobe Analytics For Dummies  (English, Paperback, David Karlins, Eric Matisoff)

Implementing and utilizing Adobe Analytics can be intimidating to any digital marketer that doesn't have their hands in data day in and day out. You can empower yourself by breaking down the complicated nature of an Adobe Analytics implementation into relatable processes that take the fear out of utilizing this powerful tool. You'll gain a basic knowledge of key aspects and a solid foundation that will enable you to get the best possible use out of this tool.