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Adobe Analytics For Dummies (English, Paperback, David Karlins, Eric Matisoff)

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Author

David Karlins, Eric Matisoff

Highlights

Language: English
Binding: Paperback
Publisher: Wiley
Genre: HIGHER EDUCATION/EXAM RELATED BOOKS
ISBN: 9788126504442
Edition: 2019

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Description

Implementing and utilizing Adobe Analytics can be intimidating to any digital marketer that doesn't have their hands in data day in and day out. You can empower yourself by breaking down the complicated nature of an Adobe Analytics implementation into relatable processes that take the fear out of utilizing this powerful tool. You'll gain a basic knowledge of key aspects and a solid foundation that will enable you to get the best possible use out of this tool.

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Book Details

Publication Year

2019

Contributors

Author Info

Mark Stringham has more than a decade of experience in the digital analytics industry. He helps Fortune 500 companies and top brands build and deploy measurement strategies using Adobe Analytics. Mark enjoys training about Adobe Analytics and is passionate about helping clients and students achieve high value from their analytics tools. Eric Matisoff (New York, NY) is Adobe's lead evangelist for their Analytics product. He appears regularly at tech and industry events to speak about the product as well as data science. David Karlins (New York, NY) is a long-time tech author and trainer with books on web design, HTML, CSS, and JavaScript to his credit.

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