"Management Techniques to be the World's Best Airline Marketeer" The book is a stepping stone for airline marketeers to perceive their domain with a holistic approach. The author provides an indepth know-how and analysis of managing an airline's marketing functions effectively and achieving marketing excellence. Prof. Dr. Siddhartha Ghosh won the prestigious Ukiyoto Author of the Year Award for the book.
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Specifications
Book Details
Imprint
Notion Press
Dimensions
Height
8.5 in
Length
11 in
Weight
450 gr
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