Alchemy  (English, Paperback, Sutherland Rory)

Discover practical ways to apply original thinking in daily life or at work. The author shares actionable strategies inspired by behavioural economics and creativity research, helping you tackle problems differently. Whether improving personal decisions or professional outcomes, these tips encourage innovative solutions beyond conventional logic.

Gain insights directly from Rory Sutherland—a TED Talk speaker and advertising leader—who brings years of expertise to every page. His unique perspective combines branding know-how with scientific research, giving readers an insider’s view of how irrationality can become a powerful tool for success across different fields.

Be inspired to challenge traditional thinking patterns as the book encourages questioning accepted norms in economics, business and society. By examining unconventional approaches that have led to notable successes globally, readers are motivated to embrace creative problem-solving methods rather than relying solely on rational analysis.