Anand's World  (English, Paperback, Srinivasan)

A principled and visionary entrepreneur, Anand steers his fledgling firm through the rough and tumble of the Indian business environment, achieving fame and recognition. Anand’s World, a unique business fiction set in the pre-liberalised era of the 70’s, describes this journey as the company transitions into the liberalised era. The reader will get to know the daily drama, politics and comedy which are an integral part of corporate life. Further, a series of suspenseful events involving the management, a hostile union, conscientious government officials and a corrupt legislator takes the organisation through twists and turns, to reach a climax with an unexpected ending. The book reveals the decisive part played by chance, emotions, politics, intrigues and human behaviour in the destiny of a business enterprise. The author has spent his entire career in the automotive industry. He has other literary accomplishments besides this book. His experience and creativity bring life to a company before the reader. Written in simple style, no prior business knowledge or experience is necessary to comprehend the narration. This will be of interest to all readers, especially those embarking on a career or connected with any aspect of management, business, company operations, entrepreneurship and public governance.