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    The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5th Edition by Pearson
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    The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5th Edition by Pearson (Paperback, P D Chaturvedi, Mukesh Chaturvedi)

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    The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5th Edition by Pearson  (Paperback, P D Chaturvedi, Mukesh Chaturvedi)

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    Author
    P D Chaturvedi, Mukesh Chaturvedi
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    Highlights
    • Binding: Paperback
    • Publisher: Pearson Education
    • Genre: Textbook
    • ISBN: 9789361599668, 9361599668
    • Edition: 5, 2024
    • Pages: 528
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    BooksMania
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    • Specifications
    Book Details
    Publication Year
    • 2024 April
    Table of Contents
    • Part 1 Communication Skills 1. Profile of an Effective Communicator 2. Theatre Technique for Effective Communication and Personality Development 3. Reading Skills 4. Speaking Skills 5. Conversation Skills 6. Listening Skills 7. Non-verbal Skills 8. Writing Skills Part II Business Communication 9. Nature and Process of Communication 10. Organizational Communication 11. Cross-cultural Communication 12. Social Media 13. Business Letters, Memos, and E-mails 14. Written Analysis of Cases 15. Business Reports 16. Summer Project Reports 17. Storytelling 18. Effective Presentations 19. Business Etiquette Part III Structured Applications 20. Communication for Effective Marketing 21. Communication for Effective Negotiations 22. Communication for Conflict Management 23. Communication for Employment 24. Leadership Communication 25. Communicating Effectively with Boss Appendix 1: Grammar, Usage, and Style Appendix 2: The Process of Research Appendix 3: A Sample Report Index
    Number of Pages
    • 528
    Net Quantity
    • 1
    Contributors
    Author Info
    • Mukesh Chaturvedi is Professor (Research) at Usha Martin University, Ranchi. Dr. Chaturvedi has 40 years of experience of teaching, training, research and consulting in the areas of Marketing and Business Communication.
    University Books Details
    Degree/Diploma
    • Degree
    Additional Features
    Age Group
    • 16 - 60 Year
    Dimensions
    Width
    • 7.99
    Height
    • 10
    Depth
    • 0.81
    Weight
    • 790
    In The Box
    • Book
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