The Art of Selling to the Affluent  (English, Hardcover, Oechsli Matt)

This insightful book shows salespeople how to meet the needs of affluent clients - from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long--term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step--by--step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top--dollar clients.