Business is an economic act which is carried out by an organization to achieve some targets related to production, profit, diversification, technological upgradation, expansion etc. each business requires some kinds of resources for the fulfillment of the targets. The fulfillment of targets of a business depends not only on its resources but also on the business environment. Environment by definition is something external to an individual or an organization and it is beyond the control of an individual or an organization. Therefore, in strict sense, business environment refers to all external factors which have a direct or indirect bearing on the activities of business. In other words, business environment may be defined as the set of external factors such as the economic factors, socio-cultural factors, government and legal factors, demographic factors, geophysical factors, which are uncontrollable in nature and effects the business decisions of a firm or company.
About Author :
Pankaj Mehra, (born 1966) residing in Ghaziabad is a Business Executive by profession. He has completed his education from Delhi University, also qualified CA Inter from Delhi. He has a vast experience of more than twenty years in the field of accounts. During the period the served many reputed organization to up keep the accounts. He has audited many company accounts and visited many cities of India. Presently he is associated with multi-national firm and also a consultant to many organizations in the field of accounts.
Contents :
Contents
Preface
1. Introduction of Business Environment
2. Social Responsibility and Consumerism
3. Political Environment and Business
4. Social and Cultural Environment
5. Consumer Protection in India
6. Legal Environment in Business
7. Trade Theory in Business
8. Banking Development
9. Technology in Business Environment
10. Competitiveness and Corporate Sector
11. Concept of Global E-Business
12. Investment in Global Business
Index