B2B Brand Management
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B2B Brand Management  (English, Hardcover, Kotler Philip)

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Highlights
  • Language: English
  • Binding: Hardcover
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Genre: Business & Economics
  • ISBN: 9783540253600, 9783540253600
  • Pages: 357
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  • Description
    This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
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    Specifications
    Book Details
    Imprint
    • Springer-Verlag Berlin and Heidelberg GmbH & Co. K
    Dimensions
    Height
    • 235 mm
    Length
    • 155 mm
    Weight
    • 1550 gr
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