This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Read More
Specifications
Book Details
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Dimensions
Height
235 mm
Length
155 mm
Weight
1550 gr
Ratings & Reviews
3.7
★
3 Ratings &
0 Reviews
5★
4★
3★
2★
1★
2
0
0
0
1
Have you used this product? Be the first to review!
Be the first to ask about this product
Safe and Secure Payments.Easy returns.100% Authentic products.