B2B Selling by Email  - B2B Selling by Email 
(Your Ultimate Guide to Writing & Converting Sales Emails)

B2B Selling by Email - B2B Selling by Email (Your Ultimate Guide to Writing & Converting Sales Emails) (Paperback, Gerard Assey)

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B2B Selling by Email - B2B Selling by Email (Your Ultimate Guide to Writing & Converting Sales Emails)  (Paperback, Gerard Assey)

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    Highlights
    • Binding: Paperback
    • Publisher: Collection Skills
    • Genre: B2B Selling by Email, B2B Sales by Email, B2B Emailing, Business 2 Business Email, Business2Business Emailing, Business2Business Sales Emails
    • ISBN: 9789392492310, 9392492316
    • Edition: 1, 2022
    • Pages: 74
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  • Description
    Online technologies have transformed the way business operates in recent years and email has proven to be the customers' top pick among all other channels. But, there must be surely a difference between an email that no one opens and responds to and one that generates interest and fetches a number of new customers? Crafting the perfect cold sales email therefore requires a skill- that will get your point across in a friendly yet professional way- given that the average professional sends 40 emails per day and receives 121, there is definitely a chance to move fast in email communication, which means that you have 40 opportunities to market yourself and your business in those individual emails you send, every single day. Unlike B2C, a B2B Email Marketing campaign involves sending emails to businesses rather than individual buyers. B2B is more focused on logical and process-driven decisions, while B2C is more geared towards emotions and purchase decisions. In B2B the goal is to reach out to your prospects, B2B buyers, via their working email, educate them about your products/ services and convert them into qualified leads Therefore when it comes to B2B lead generation, email marketing is still king. But how do B2B email marketing strategies differ from B2C email marketing efforts? And what best practices and strategies should you follow for success? Ultimately, successful B2B email marketing requires a lot of a disciplined approach to: Test, compare, measure, optimize, repeat and this is what this guide and master workbook will help you do- right from understanding what a B2B Emailer should be, to crafting a professional one that fetches the desired result- you will have a step by step approach on getting started along with helpful templates to aid you further, enabling you have the confidence to write attention-grabbing emails that prospects WILL want to read and act on. So here’s to how to Write Right, Convert More- the B2B Email Way!
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    Specifications
    Book Details
    Imprint
    • Collection Skills
    Publication Year
    • 2022 October
    Book Type
    • Business Emails
    Table of Contents
    • Table of Contents Introduction Quick Tips before Getting Started What is a Cold Email and the Recent Approaches? The Importance and Benefits of a Cold Email Difference between B2C & B2B Emails- Characteristics of B2B Emails What Never to do on a B2B Sales Email! Understand First, what Information Your Customers Want! Must-have Key Strategies for B2B Emails Cold Emailing Tools and Factors to consider before choosing one How to Craft a Sales Email- Key Steps Sample Email Templates How to email the SMART Way Finally…Avoid Email Disaster with the 5 R’s Conclusion About the Author
    Number of Pages
    • 74
    Contributors
    Author Info
    • Gerard Assey is a Graduate in Economics, a PGD in Management (HRD) and holds a Doctorate in Leadership. Gerard holds several International Qualifications in Sales, Debt Collection, Training & Teaching, and is a ‘Fellow’ of the prestigious ‘Institute of Sales & Marketing Management’-UK, a Certified NLP Practitioner, a ‘Certified Trainer’, an ‘Accredited Management Teacher-Behavioral Sciences’, a ‘Certified Competency Facilitator’, a ‘Certified Management Consultant’- (the International credentials of a professional management consultant, awarded in accordance with global standards of the ICMCI); and a Certification from the University of Michigan in ‘Successful Negotiation: Essential Strategies and Skills’ He is also a Member of the ‘National Association of Sales Professionals’ backed with several years experience in varied industries, both in India and Overseas. He also holds an ‘Etiquette Consultant’ Certification from the USA (by Sue Fox, Author of Best Seller: ‘Business Etiquette for Dummies’. She has trained some of the top celebrities’ world over). He was also a recipient of a scholarship for extensive training in Japan on ‘Corporate Management for India’. Gerard Assey is ‘Founder & Chief Corporate Trainer’ of the Group: ‘Citius, Altius, Fortius Unlimited’- an organization that celebrated 20 years of Glorious Service in 2021, focusing on 3 Core Competencies: People. Performance. Profit; in functional areas of Sales & Marketing, HR & Organizational Development, covering Recruitment, Training & Consultancy! Having managed organizations with large Sales Forces in India & Overseas, his specialization cover extensive areas of Sales Training (All levels - Presentation, Negotiation, Key/ Strategic Accounts Management & Managerial Skills for all sectors), Bid Proposal/ Capture Planning/ Management Trainings, Retail Sales, Customer Service & Customer Retention Programs, Training for Prevention & Collection of Debt, Self & Personal Development Programs (Time Management, Teamwork & Team Building, Business Etiquette & Personal Grooming, Leadership & Managerial Skills, People Management Skills, Train-the-Trainer etc), including preparation of Custom-designed Business Manuals for Internal (HR, Induction, and Sales etc) & External use (Instruction, User Manuals). Gerard has successfully conducted over 5900 Trainings & Workshops (as of Oct ‘22) all across India, Middle East, Africa, Europe & S.E. Asia. Besides public programs conducted regularly, both in India & Overseas, he has some of the top names as clients whom he services from Single Owners to large Public & Government undertakings, covering all sectors, for their in-house needs. His website: www.CollectionSkills.com is the only one in this part of the world to be featured in the ‘Collections & Credit Risk Magazine-USA’ under ‘Who’s Who in Training’ and ranks TOP, along with other websites listed below on most search engines. Gerard is author of 46 books already (as on Oct 2022
    Series & Set Details
    Series Name
    • single
    Dimensions
    Width
    • 0.43
    Height
    • 13.97
    Depth
    • 21.59
    Weight
    • 150
    Frequently Bought Together
    1 Item
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    1 Add-on
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    Total
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