Basics of Marketing Management  (English, Paperback, Rudani R. B.)

Basics of Marketing Management: Theory and Practice, compiled by Dr. R. B. Rudani and published by S. Chand Publishing, is a comprehensive book for students of B.B.A., B.B.M., B.Com., M.B.A., M.B.M., M.Com., and other undergraduate, postgraduate, diploma, and technical courses of different Indian universities. It discusses all the basic and advanced topics in a simple and lucid manner to enable better comprehension.

About S. Chand Publishing

S. Chand Publishing is a leading publishing company in India. They have been in the market for more than seventy years and specialize in academic books. They publish books that meet the needs of students from primary level to professional level in engineering, management, commerce, basic sciences and other subjects. They have been recipients of national awards every year. They are the first Indian publishing company to be ISO 9001:2008 certified. S. Chand Group is one of the few publishing houses in India with an in-house integrated publishing solution and with a massive distribution network of twenty four locations throughout the country. Their books conform to the various syllabus patterns of different education boards and universities. Some of the books published by S. Chand Group are: ISC Computer Science Using Java for Class XII (Book II), Fundamental of Digital Electronics and Microprocessors, Solutions to Problems in Advanced Accounts Volume II, Retail Management Global Perspective, and A Textbook of B.Sc. Maths for 6th Semester.