Blink

Blink  (English, Paperback, Gladwell Malcolm)

4.3
863 Ratings & 59 Reviews
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Penguin Books Ltd
    • Genre: Business & Economics
    • ISBN: 9780141014593, 9780141014593
    • Pages: 304
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  • Description

    Blink: The Power Of Thinking Without Thinking is a book on intuition and how to instinctively make the right decisions, by Malcolm Gladwell.

    Summary Of The Book

    In Blink: The Power Of Thinking Without Thinking, Malcolm Gladwell explores the depths of human intuition and how anyone can develop the ability to make quick, yet accurate decisions. These decisions are termed as snap judgements in the book, and the author makes a case for how snap judgements can be more efficient than reasoned decisions, which require deliberation.

    The author terms the instinctive side of our mind as the adaptive unconscious. This is the part of the brain that we use for rapid cognition, and for quickly picking out the finer details that matter from among a host of variables.

    Blink: The Power Of Thinking Without Thinking isn’t just about the analysis of this phenomenon. Malcolm Gladwell reveals the secret behind using the power of snap judgements in everyday life. He also attempts to detail the different kinds of situations where these decisions are a bad idea, such as the shooting of Amadou Diallo in 1999.

    Another phenomenon that the author talks about is called thin slicing. This is the ability to cut out a slice of relevant information from amidst the chaos of information, which presents itself in the first instant that a decision needs to be made. Through studies, he highlights the truth behind whether experts make their best decisions based on instinct or if information analysis still trumps the former.

    Conclusions in this book are put forward through a diverse set of examples. The power of intuition is attributed to specific events, like when artists can tell if a historic artifact is fake within an instant, or how a commander used World War II technology to out-maneuver the collective strength of the US armed forces.

    About Malcolm Gladwell

    Malcolm Gladwell is a journalist, speaker and bestselling author whose work explores academic findings on psychology, sociology and social psychology.

    His other books include The Tipping Point: How Little Things Make a Big Difference, What The Dog Saw: And Other Adventures and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.

    Malcolm Gladwell’s writing process revolves around the analysis, interpretation and representation of valuable research. He has earned a place in the minds of his readers as a credible source by shunning personal opinion, and instead relying on research findings to tell the story. As his work tends to rely on scientific research, one of his greatest strengths is his ability to talk about scientific data in a way that anyone can understand.

    Malcolm Gladwell was born in Hampshire, England and from the age of 6 he has spent most of his life in Ontario, Canada, where his family relocated. He was recognized for the second-highest form of honour for merit in his country, by being appointed to the Order of Canada.

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    Specifications
    Book Details
    Imprint
    • Penguin Books Ltd
    Dimensions
    Width
    • 17 mm
    Height
    • 198 mm
    Length
    • 129 mm
    Weight
    • 223 gr
    Frequently Bought Together
    Blink
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    ₹300
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    39% off
    Outliers
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    The Tipping Point
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    Total
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    Ratings & Reviews
    4.3
    863 Ratings &
    59 Reviews
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    5

    Quality services every-time on books ordering

    Thanks flipkart to making my experience pleasurable on books.
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    Ripudaman Singh

    Certified Buyer, New Delhi

    Apr, 2016

    26
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    4

    Value-for-money

    What 'blink' taught me was the power of snap judgements. Snap judgements comes from our unconscious mind. And it's more effective and most of the time, than the decisions that we make after a long time of thinking. It taught me that our unconscious mind performs a calculation like robots does. It picks up each and every details and changes occurring around us. That's why when your girlfriend or someone close is sad, you knows instantly they are sad, even if they are trying to hide it. This c...
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    Flipkart Customer

    Certified Buyer, Kottamkara

    Nov, 2017

    5
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    4

    Fascinating!

    This is the first time I'm reading a Malcolm Gladwell book and I can't help but admire his style of writing. The first chapter seemed rather arcane and I did not really get a feel of where the book was headed. But soon the pieces began to fall in place. I really loved his anecdotal style of writing and the manner in which he dodges back and forth with the multiple stories and research topics. So every now and then the reader would be forced to pause and sink in the broader theory the author i...
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    Pavan Kulkarni

    Certified Buyer

    Oct, 2012

    6
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    4

    Worth a Read

    Sometimes we make choices in an instant - in the blink of an eye. We arrive at a decision in the first two seconds after a problem is presented to us. Blink is a book about those first two seconds. Through this book, Gladwell makes the reader aware of his gut instincts and urges him to trust them more frequently. We always think that the best decisions are those which are taken after gathering as much information as possible. Blink tries to convince us that decisions made very quickly can be ...
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    Flipkart Customer

    Oct, 2014

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    5

    Remarkable Book!!!

    It was an amazing experience reading this book. One of Malcolm Gladwell's best!! This book has very interesting insights to human psychology. The anecdotes shared makes the book an engaging one. This is a MUST BUY!!
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    Chirag Mandal

    Certified Buyer, Howrah

    Feb, 2014

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    5

    And I didn't blink once!

    The best part is Malcom Gladwell always supports his observations/hypotheses with a strong research and analysis of available trend and data. If you are an ardent Malcom Gladwell fan, this book wouldn't disappoint you.
    Eagerly waiting for his next David and Goliath...
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    Snigdha Kashyap

    Certified Buyer

    Oct, 2013

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    5

    for everyone..

    a really good book for those who want to start with psychology books..a little patience is needed for reading this book..in this book we are given a no. of very interesting experiments on how our unconscious mind works and gladwell presents an account of how and when to make snap judgements ..nice book...
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    sreeram kolluru

    Certified Buyer

    Aug, 2012

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    4

    Worth buying!! It's a book which griped my attention...
    In Blink, Gladwell explains how are decisions that we make on everyday can have an impact that could be positive/negative, profitable/unremunerative.

    I have ready Outliners and Blink, both are great books..
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    Ranjit Malhotra

    Jul, 2012

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    4

    Makes u think

    This is the second book by Malcolm Marshall that i read, the first being "Outliers" and i found both to be equally good. Many concepts like thin slicing etc are repeated through the book, but the large number of stories mentioned make u think about the everyday life around us. Can get a lil repetitive, but surely worth a read for those who like psychology.
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    Sankar

    Certified Buyer

    Apr, 2012

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    5

    Nice read

    Totally worth it. Broadens your thinking. Aroused my interest in psychology. Contains many interesting example from life to think about. Would try to incorporate the lessons given in the book into my life. I would be reading 'Thinking fast and slow' after this.
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    Amit Yadav

    Mar, 2012

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