Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition  (English, Hardcover, Kim W. Chan)

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537 Ratings & 35 Reviews
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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: Harvard Business School Publishing
    • Genre: Business & Economics
    • ISBN: 9781625274496, 9781625274496
    • Pages: 320
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  • Description
    OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents-now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one-Alignment, Renewal, and Red Ocean Traps-that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space-and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need-from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
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    Specifications
    Book Details
    Imprint
    • Harvard Business School Press
    Dimensions
    Width
    • 30 mm
    Height
    • 234 mm
    Length
    • 155 mm
    Weight
    • 538 gr
    Frequently Bought Together
    Blue Ocean Strategy, Expanded Edition
    4.6
    (537)
    ₹977
    1,499
    34% off
    The 4-Hour Workweek
    4.3
    (155)
    ₹222
    Blue Ocean Shift
    4.6
    (88)
    ₹751
    1 Item
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    2 Add-ons
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    Total
    1,950
    Ratings & Reviews
    4.6
    537 Ratings &
    35 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 394
    • 97
    • 28
    • 5
    • 13
    4

    Good quality product

    Pages are made of recycled paper. The content is very useful for Entrepreneurs.
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    Ritesh Arora

    Certified Buyer, Amritsar

    Jul, 2019

    11
    1
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    5

    Mind-blowing purchase

    if you even thing of business, you got to read this book. this book is just so much practical and make so much sense.
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    Ayush Kumar

    Certified Buyer, New Delhi

    Feb, 2019

    8
    1
    Report Abuse
    5

    Awesome

    Very good book
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    Flipkart Customer

    Certified Buyer, Visakhapatnam

    Dec, 2018

    3
    0
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    5

    Worth every penny

    excellent book, loved the way it has explained topics and examples
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    Deepak Singh

    Certified Buyer, Noida

    Feb, 2019

    5
    1
    Report Abuse
    3

    Fair

    price was too much high
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    Shayan Roy

    Certified Buyer, Barddhaman District

    Feb, 2019

    4
    0
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    5

    Mind-blowing purchase

    Excellent for those wanting to know in details about the Blue Ocean Strategy. Nicely explained with good examples.
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    Shailendra Jayal

    Certified Buyer, Durgapur

    Jun, 2020

    2
    0
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    5

    Great product

    This book can shift your focus from 'being IN the business' to 'being ON the business:
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    Flipkart Customer

    Certified Buyer, Mumbai

    Mar, 2019

    2
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    5

    Wonderful

    Must read book for every management guys and enterpteneurs.
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    Mirza Aamir

    Certified Buyer, New Delhi

    Jul, 2018

    3
    1
    Report Abuse
    4

    Good quality product

    The book is great for marketing point of view and business but the author style of right is really boring and i sometimes feel dropping the book in half way but the content in the book doesn't let me do it. So this book will take considerate amount of time to complete but it will be worth i at the end.
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    Jatin Kumar

    Certified Buyer, Mohali

    Jun, 2021

    2
    1
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    5

    Worth every penny

    good product
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    Sandeep Subramanyam

    Certified Buyer, Mysore

    Feb, 2019

    1
    0
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    All 35 reviews
    Questions and Answers
    Q:How about the paperback edition... Quality of pages? Total pages in paperback edition?
    A:320 total pages parr qwality is good
    Shaardabook
    Flipkart Seller
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    Q:What is the publishing years ?
    A:2015
    Shaardabook
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    Q:What's the publishing years?
    A:2015
    Shaardabook
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    Q:Is that a book?
    A:Yes
    Bighnesh Mishra
    Certified Buyer
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    Q:is it the newest edition?
    A:Yes
    Suraj Kaushik
    Certified Buyer
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    Q:Is this the latest Edition?
    A:its 2015
    Deepak Patel
    Certified Buyer
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    Q:what is this about?
    A:About creating monopoly through your business strategy.
    SUNNY NARAYAN SINGH
    Certified Buyer
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    Q:this book any able In hindi?
    A:This edition is written in English
    SUNNY NARAYAN SINGH
    Certified Buyer
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    Q:How many pages available in this book?
    A:287
    Dibendu Parui
    Certified Buyer
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    Q:can i get hindi translation of this book?
    A:We don't have
    AtlanticPublishers
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