Booming Brands Vol 2  (English, Paperback, Pamnani Harsh)

A FUN AND INFORMATIVE READ ABOUT 11 ‘MADE IN INDIA’ BRANDS What prompted Yashish Dahiya to set up PolicyBazaar, upending the logic of India's insurance industry? Why did the American duo Greg Moran and David Back choose India to set up Zoomcar, their self-drive car rental business? How did BigBasket go on to become India's largest online supermarket? What prompted Rohan Mirchandani leave America and create the Greek yoghurt brand Epigamia in India? What's the story behind three IIT Kanpur graduates, Ankush Sachdeva, Farid Ahsan and Bhanu Pratap Singh, developing India's largest vernacular social network, ShareChat? Volume 2 of Booming Brands delves into the journeys of eleven 'Made in India' brands that have disrupted highly competitive markets. In this fun, informative read, Harsh Pamnani blends business lessons for new-age entrepreneurs with insights into the humans behind these remarkable brands.