Built To Sell: Creating A Business That Can Thrive Without You guides entrepreneurs in their journey to create a valuable, growing, scalable and saleable company that can continue to thrive even after changing hands.
Summary Of The Book
Built To Sell: Creating A Business That Can Thrive Without You details a plan that shows the reader how to create an automated, profitable and efficient business that would ensure profits immediately. It also details how the reader can be in a position to sell it in the future at a high value. It provides enough information for the readers to understand the way in which businesses are sold, cautioning them on the mistakes and pitfalls that need to be avoided. In order for a business to grow rapidly and become one that can survive a change of ownership, the book lists numerous automation techniques that an entrepreneur can adopt starting today.
The other aspects covered include streamlining the products and services offered by a company to increase productivity that would in turn attract target clients and customers. The book is packed with such and many more strategies and techniques that promise an entrepreneur in maximising the rewards they can get from their business, and at the same time get the right price while selling it.
To illustrate the various strategies, tips and techniques that the author talks about in his book, Built To Sell: Creating A Business That Can Thrive Without You, he takes up the case of a fictional businessman, Alex, who is at his wit's end trying to sell his company. The sole reason he finds it difficult to do so is because the business cannot run without him. He seeks the guidance of Ted, his friend and an entrepreneur, who charts out a simple plan that enables Alex in turning around his business.
The author opines that the key is to ensuring that the products and services offered by any company meet three important criteria to qualify as being a “built-to-sell business”, one, that they can be produced by employees or technology, two, the company specializes in a niche area or is better at doing something as compared to the others in the market, and three, it is successful in generating recurring revenue.
Built To Sell: Creating A Business That Can Thrive Without You was named as one of the best business book by both Fortune and Inc magazines in 2011, and has been translated into four languages.
About John Warrillow
John Warrillow is an author and entrepreneur.
He was born in England and spent his growing years in Canada. In the past, he founded and sold four companies. He is the creator of The Sellability Score, an online assessment tool that business owners use to determine the “sellability” of their company. B2B Marketing has named him as one of the top 10 business-to-business marketers in America. His other passions include sports, marathons and cycling. Warrillow currently resides in Aix-en-Provence, France.
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