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Business Analytics: Communicating with numbers | 2nd Edition

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McGraw Hill Books

Business Analytics: Communicating with numbers | 2nd Edition (Paperback, Sanjiv Jaggia, Kevin Lertwachara, Alison Kelly, Leida Chen, Apratim Guha- Adaptor)

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Author

Sanjiv Jaggia, Kevin Lertwachara, Alison Kelly, Leida Chen, Apratim Guha- Adaptor

Highlights

Binding: Paperback
Publisher: McGraw Hill
ISBN: 9789355323491
Edition: 2, 2023
Pages: 792

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Description

This book, one of the most thorough texts on business analytics, is created especially for management students. It offers a comprehensive approach to business analytics that combines qualitative reasoning with quantitative tools to pinpoint important business issues. It turns analytics into decisions that boost company performance. In addition to rehashing the sections on R and R codes, the Special Indian Edition also includes cases, examples, and data that are relevant to India. Salient Features: 1. Holistic Approach to Data Analytics 2. Integrated Introductory Cases 3. Integration of Microsoft Excel, Analytic Solver, and R 4. Writing with Big Data 5. Emphasis on Data Mining 6. Inclusion of New Cases and Examples from the Indian Context

Specifications

Book Details

Publication Year	2023 May
Number of Pages	792

Contributors

Author Info

Sanjiv Jaggia is a professor of economics and finance at California Polytechnic State University in San Luis Obispo. Dr. Jaggia holds a Ph.D. from Indiana University and is a Chartered Financial Analyst (CFA). He enjoys research in statistics and econometrics applied to a wide range of business disciplines. Alison Kelly is a professor of economics at Suffolk University in Boston. Dr. Kelly holds a Ph.D. from Boston College and is a Chartered Financial Analyst (CFA). Kevin Lertwachara is a professor of information systems at California Polytechnic State University in San Luis Obispo. Dr. Lertwachara holds a Ph.D. in Operations and Information Management from the University of Connecticut.Leida Chen is a professor of information systems at California Polytechnic State University in San Luis Obispo. Dr. Chen earned a Ph.D. in Management Information Systems from the University of Memphis. Apratim Guha is a professor of decision sciences at XLRI, Xavier School of Management, India. Dr. Guha holds a Ph.D. in statistics from the University of California, Berkeley.

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