Business Communication BBA 3rd Sem Syllabus According To National Education Policy  (Paperback, Sanjay Gupta)

1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6. Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20. Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. International Communication Adopting to Global Business.