Business Communication - Bhatia (As per CBCS Syllabus)  (English, Paperback, R.C. Bhatia)

This book has been specifically prepared for the students of B.Com. (Hons.), Semester II-BCH 2.1 and B.Com (Prog.), Semester IV-BC 4.1, introduced in the Choice Based Credit System (CBCS) in the Central Universities, including the University of Delhi. In accordance with the course mandate, this student-centric book will equip students to effectively acquire skills in reading, writing, comprehension and communication, as also to use electronic media for business communication. It primarily deals with the fundamental concern of enhancing business communication skills of Indian students in this age of multi-nationalism, multi-culturalism and Social pluralities. Contents : 1. Nature, Importance, Role and Process of Communication, 2. Types of Communication (Verbal and Non-Verbal) 3. Non-Verbal Communication 4. Flow (Types) of Communication 5. Barriers and Gateways to Communication 6. Principles of Effective Written Communication 7. Definition, Meaning and Importance of Business Correspondence 8. Parts of a Business Letter and their Layout 9. Letters Written in Purchase Transaction 10. Enquiry Letter 11. Quotation Letter 12. Order Letter 13. Letter of Acceptance of Order 14. Follow up Letter and Cancellation of Order Letter 15. Complaints, Claims and Adjustment Letters 16. Collection Letter 17. Circular Letters 18. Sales Letter 19. Letters Written by Customer to Bank 20. Credit, Financial or Status Enquiries 21. Notice, Agenda and Minutes of Various Official Meetings 22. Writing CVS and Application Letters 23. Memorandum, Interoffice Memo 24. Report Writing 25. Summer Project Report 26. Citing References 27. Business Language and Presentation 28. One Word for Many 29. Words Followed by Prepositions 30. Idioms and Phrases 31. Common Errors in English 32. Oral Presentation 33. Modern Technology