Business Intelligence - A Managerial Perspective on Analytics Third Edition (English, Paperback, Ramesh Sharda, Efraim Turban, Dursun Delen)

Business Intelligence: A Managerial Perspective on Analytics, 3e, deals with a collection of computer technologies that support managerial work essentially, decision making. These technologies have had a profound impact on corporate strategy, performance, and competitiveness. Collectively, these technologies are called business analytics and business intelligence. Extensive, vivid examples from large corporations, small businesses, and government and not-for-profit agencies have been incorporated which make the difficult concepts more accessible and relevant. International examples of global competition, partnerships, and trade are also provided throughout. The real-world case studies show students the capabilities of business intelligence, its cost and justification, and the innovative ways real corporations are using business intelligence in their operations.See the decision-making aspects: Managerial Approach. This text takes a managerial approach to Business Intelligence, emphasizing the applications and implementations behind the concepts. This approach allows students to understand how BI works in a way that will help them adopt these technologies in future managerial roles. Put the concepts into action: Access to the Teradata Network. Teradata University Network (TUN) is a free learning portal sponsored by Teradata, a division of NCR, whose objective is to help faculty learn, teach, communicate, and collaborate with others in the field of BI. Business Intelligence is interconnected with TUN via various hands-on assignments provided in all chapters and is accessible to students through the portal.Understand the context: Real-world Orientation. Extensive, vivid examples from large corporations, small businesses, and government and not-for-profit agencies make the difficult concepts more accessible and relevant. International examples of global competition, partnerships, and trade are also provided throughout. These real-world case studies show students the capabilities of BI, its cost and justification, and the innovative ways real corporations are using BI in their operations.About the AuthorRamesh Sharda (MBA, Ph.D., University of Wisconsin-Madison) is director of the Ph.D. in Business for Executives Program and Institute for Research in Information Systems (IRIS), ConocoPhilips Chair of Management of Technology, and a Regents Professor of Management Science and Information Systems in the Spears School of Business at Oklahoma State University (OSU). Dursun Delen (Ph.D., Oklahoma State University) is the Spears and Patterson Chairs in Business Analytics, Director of Research for the Center of Health Systems Innovation, and Professor of Management Science and Information Systems in the Spears School of Business at Oklahoma State University (OSU). Efraim Turban (MBA, Ph.D., University of California,Berkeley) is a visiting scholar at the Pacific Institute for Information System Management, university of Hawaii. Prior to this, he was on the staff of several universities, including City University of Hong Kong; Lehigh University; Florida International University; California State University; Long Beach; Eastern Illinois University; and the University of Southern California.