Business Stripped Bare  (English, Paperback, Branson Richard)

Business Stripped Bare: Adventures of a Global Entrepreneur is a guide on how to succeed in business from one of the most successful business men in the world today, Sir Richard Branson.

Summary Of The Book

Business Stripped Bare: Adventures of a Global Entrepreneur focuses on the simple things, the basics that one needs to take care of to make a success of any venture, irrespective of its nature or size.The book combines simple success strategies with stories of Richard’s personal experiences, and the author talks about his successes and failures together to illustrate his ideas.

Branson makes it quite clear from the start that he is less interested about ‘being in business’ and more excited about innovating and being creative. In his book, he compares a business enterprise to a painting. Initially a blank canvas, the ideas, strategies, plans, and the structure of the business all combine to create the finished painting. He also accompanies this analogy with a caveat - for every great work of art, there are a number of bad paintings waiting to take shape on the canvas.

He strips his business philosophy down to its bare essentials, dividing the book into seven chapters - People, Branding, Delivery, Lessons from Mistakes, Innovation, Entrepreneurs and Leadership and last but not least, Social Responsibilities.

Branson discusses the necessity of finding the right people for the right jobs and then giving them the freedom to operate independently and creatively, while at the same time encouraging accountability and team work. He discusses the importance of creating a brand identity and delivering what is expected every single time.

Entrepreneurs will easily be able to relate to the sections where Branson teaches readers how to stay focused on their goals, while keeping track of their progress and handling changes and other challenges. He also writes in length about the importance of learning from mistakes and failures.

In the book, Branson discusses different leadership qualities and fostering them. The highlight of the book is the section on Social Responsibility, where he claims that the ultimate aim should be to use the success of a business to help society.

The book is an interesting read and it contains many anecdotes. Branson lets readers into his world, while providing a peek of the opportunities, the challenges, and his successes. He also talks about people who have inspired him, like Nelson Mandela and Bill Gates.

About Richard Branson

Sir Richard Branson is a phenomenally successful British entrepreneur. He is also an adventure sports enthusiast. He broke the record for the fastest Atlantic and Pacific crossings, by completing the first in a sailing boat and the second on a hot air balloon.

Branson has authored other books like Losing My Virginity, Screw Business as Usual, Reach for the Skies, and Screw It, Let’s Do It.

He is associated with humanitarian work in Africa and other parts of the world, and supports global environment protection initiatives. He is also a Global Zero signatory. Global Zero is an initiative for eliminating the world’s nuclear arsenal. He is married, has two children, and lives in the British Virgin Islands.