Case Study Method Theory and Practice (Research and Management Approaches)  (English, Hardcover, Mustafa A.)

A case study is a detailed study of a social unit, viz. a person, group, institution or the entire community. The method that we apply to gather facts, processes and sequences of events to make generalisations or principles about particular situations or patterns is known as the case study method.

The case study method is greatly in vogue these days in studying various aspects of management, research and entrepreneurship as it serves many objectives, like putting textbook knowledge about management into practice, diagnosing problems, analysing and evaluating alternatives, making workable plans of action, and providing exposure to a range of managerial situations, thus offering a basis for useful comparisons. In a sense, cases are laboratory materials which offer a reasonable substitute for actual experience by bringing a variety of management problems and opportunities.

The book Case Study Method: Theory and Practice is a pioneer attempt to present pertinent aspects related to case study method such as types, characteristics, basic assumptions, objectives, advantages, limitations, procedures, etc. The book also provides guidelines to make a good presentation of case, analytical tools for case study, and techniques for oral presentation, group discussion and industry analysis. It also contains some important case studies to enrich the reader’s experience about various situations.

This book will be highly useful to the students of BBA, BBM, MBA and research scholars in the field of management.

About the Author
A. Mustafa, MA (Eco), MA (His), MA (Pol Sc), MA (Eng), PhD CGT, DGT, DPD, PGDT, PGDLL&AL is Director, Sathak School of Management Studies, Mohamed Sathak Engineering College, Kilakarai. He has more than 39 years of teaching experience. He has been teaching MBA students for 17 years. He has also guided more than 25 research scholars. Dr. Mustafa is a prolific writer. He has to his credit over 25 books. He has presented a large number of research papers at various seminars and conferences. He is the recipient of Best Teacher Award, Life Time Achievement Award and ICSSR Fellowship. His areas of specialisation are economics, marketing and finance.

Table of Contents
Foreword

Preface—PART A: CASE STUDY—AN INTRODUCTION

1. Meaning of Case Study
2. Characteristics of Case Study
3. Types of Case Study
4. Basic Assumptions of Case Study
5. Case Study and Interview
6. Objectives of Case Method
7. Case Research Design
8. Case Study and Statistical Methods
9. Advantages of Case Study Method
10. Disadvantages of Case Study Method
11. Limitations
12. Problems of the Case Study Technique
13. Improvement of Case Study Method
14. Making Case Study Effective
15. Procedure for a Case Study
16. Case Study Methods
17. Major Skill Area Developed through Case Studies
17. Purpose of Study

PART B: CASE STUDY—A GUIDE TO ANALYSIS

1. How to Study a Case
2. Preparing a Case
3. Sources of Case Data
4. Guideline to Make a Good Presentation of Case
5. Written Presentation
6. Oral Presentation and Group Discussion
7. Industry Analysis
8. Analytical Tools for Case Study
9. Harvard Business School Approach in Case Study
10. Bibliography

PART C: CASE STUDY—HOW TO ARRIVE AT A SOLUTION—A PRACTICAL APPROACH

1. Dilemma
2. Choice of a Leader
3. Classifying Markets by Hopes and Fears
4. Line and Staff Relationship
5. Defense Dilemmas
6. Boss-Subordinate Relations
7. Wage Administration
8. Role Rigidity
9. Illegal Strike and Lock-out
10. Late Attendance
11. Work Stoppage
12. Demand of the Union
13. Locomotive Drivers
14. Khan didn’t Make It
15. Impact of Old Age
16. A Case of Dismissal
17. Arresting the Neighbour’s Kid
18. Casual Shoe
19. Indian Toy Industry
20. Indian Paints Limited
21. Generic Promotion
22. Export Marketing
23. Import Procurement
24. Tariffs and Smuggling
25. Is Entrepreneurship Education Useful?
26. The Rawson Shop
27. The Ramesh Nail Work
28. Gopu Engineering Works
29. WTO and India—Millennium Budbear
30. Big Bang
31. The Minister’s Masterstroke