Code Halos - How the Digital Lives of People, Things and Organizations are Changing the Rules of Business  (English, Hardcover, Frank Malcolm)

Code Halos is a book on how the world of business is being morphed by technology.

Summary of the Book

A Code Halo is a digital footprint, and everyone on the Internet leaves them wherever they go. Every click, swipe, comment, purchase or like is translated to a series of footprints called Code Halos. Businesses cannot ignore these any longer, and carefully mapping them out will lead to bigger and better prospects for everyone. These halos help coders make better programs, attuned to the needs of the users. They also help in making products, services and organizations more people centric, a necessity in this world of excess, where identity is lost and the unique is hard to obtain. In this book the authors provide readers with a a predictable five-step model that can take entire industries to what they term the Crossroads, a short period of time when market dominance can immediately change from industry stalwarts to challengers.

About the Authors

Malcolm Frank is the Executive Vice President, Strategy & Marketing at Cognizant. He has been pivotal in shaping the company's corporate strategy and global brand to keep the pace of its rapidly growing market and mind share.

Benjamin Pring and Paul Roehrig are the Co-Directors at Cognizant's Center for the Future of Work.