Strong inside smiles on the outside. Colgate Strong Teeth with its unique Amino shakti formula strengthens teeth from within. This formula adds more natural Calcium and makes their teeth making them 2x stronger. Strong teeth leads to better chewing which leads to better absorption of nutrients. So, stronger teeth, means stronger you. Colgate strong teeth toothpaste provides cleaner teeth, keeps cavities at bay, freshens breath with regular use. This toothpaste is safe to use on kids and adults. Recommended Usage : Take pea size drop of toothpaste on a toothbrush, brush your teeth in circular motions or up and down for 2 mins, twice day. Can be used by Men, women and children. Colgate is Indias most trusted oral care brand. As a trusted partner, we are committed to doing business with integrity and respect for all people and the world around you. Colgate offers quality oral care products, including toothpastes, toothbrushes and mouthwashes as well as expert dental health information. This toothpaste is 100% vegan and gluten free. We care about our environment, Colgate India is the nation's first to earn TRUE Zero Waste Platinum certification for all its four manufacturing sites in India, from Green Business Certification Inc. (GBCI). This toothpaste is made in India, with highest quality standards.