Start your day with the best of Korean beauty secrets, now for your whiter smile! The Colgate Visible White Purple Jumpstart Kit is a limited-edition collaboration with global queen of K-pop - IU, blending K-beauty and Colgates oral care expertise.
Inside, youll find two Colgate Purple Toothpastes, formulated with purple brighteners that cancel yellow tones for a whiter, brighter, and shinier smile, just like your favorite Korean skincare step-by-step rituals.
The kit also includes a gratitude journal, signed by IU. Pack it all in the Colgate x IU exclusive tote bag, and youre ready to go! Whether you're a K-beauty lover, a fan of Korean culture, or just starting your glow-up journey, this kit is your perfect first step. Colgate Visible White Purple toothpaste is vegan and enamel safe, making it as gentle as your favorite Korean products.