COMBAT CULTURE  (English, Hardcover, PRAVIN SHEKAR)

Business is survival first, then success! But what does Krav Maga got to do with business survival? Everything! To survive and move to the next stage. Krav Maga is a contemporary fighting system meant primarily for self-defence. Developed for the Israeli security forces, Krav Maga combines the best of the available martial art techniques and philosophies. With the eye of an outlier marketer, I draw parallels between the many lessons imparted by my late guru, Krav Maga Sreeram, and my experiences in business, strategy, and marketing. Krav Maga builds resilience, the will to survive, and the will to win. Everything you need; in business and life. Combat Culture is a collection of these lessons through stories and business takeaways.