Core Concepts of Marketing (English, Paperback, Burnett John J.)
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Core Concepts of Marketing (English, Paperback, Burnett John J.)
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Highlights
- Language: English
- Binding: Paperback
- Publisher: John Wiley and Sons Ltd
- Genre: Business & Economics
- ISBN: 9780471469483, 0471469483
- Pages: 300
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Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
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