Cracking the Creativity Code  (English, Paperback, Ruttenberg Arie)

Arie Ruttenberg and Shlomo Maital’s Cracking the Creativity Code: Zoom in Out in Framework for Creativity, Fun and Success helps you reinvigorate your creative skills.

Summary of the Book

This title asserts that creativity is not just an inherent trait but an acquired skill, and it can be improved with persistent practice. It helps you with its proven methods for coming up with world-changing ideas and nurturing intrinsic creativity. The ‘Zoom in Zoom out Zoom in’ technique discussed by authors makes creativity more accessible to everyone. Grab a copy of Cracking the Creativity Code in order to create a relentless stream of novel ideas.

About the Authors

Arie Ruttenberg is the co-founder of Israel’s biggest advertising agency. He then started Club 50, a new business that provided the necessary tools to 50 individuals who had the potential to reinvent their lives. Ruttenberg is currently working on a new business venture called Creativity Bank.

Shlomo Maital is the Academic Director of Israel’s foremost executive leadership development institute, Technion Institute of Management.

About Sage Publications India Pvt. Ltd.

Sage Publications India Pvt. Ltd. is one of India’s foremost publishing houses. They develop and publish books on a wide range of subjects. Their books are widely read throughout the country. Some of the titles published under their banner are Challenge and Strategy: Rethinking India’s Foreign Policy, Easy Money : Evolution of Money from Robinson Crusoe to the First World War, Twelfth Five Year Plan 2012 – 2017, Basic Counselling Skills: A Helper’s Manual, and Training for Development.