This book is not bad, I must say. The idea is very practical, very do-able and very new. The underlying concept that the authors are trying to make is to promote a design that follows the cradle to cradle method rather than go from cradle to grave. The product should go back to the product cycle with the same or better utility and thereby continuing to stay in the product cycle rather than end up in a landfill. One can create an innovate design by looking into the product life-cycle assessmen...