CREATIVE COMMUNICATION EXCELLENCE IN ARTS & ENTERTAINMENT  (English, Paperback, Reshma Patra)

A.R. Rahman wants to work with you! But, do you know how? Learn how to build, nurture and grow your brand, so that music directors choose you, reputed concert organizers prefer you, and international campaigns associate with you, irrespective of national lockdowns & global economic downturns. Most of us are aware of our talents and we have no problems identifying goals that we seek to accomplish, as performing artists. But, what is difficult is – discover a way to repeatedly attract suitable commercial opportunities. It is difficult because we may lack a consistent sense of discipline or daily motivation. However, there is another reason: lack of insights about ‘branding’. What is ‘branding’? How is it directly linked with your financial abundance? These are some of the questions that this book answers. The information and insights you are about to read is based on scientific research and author’s experiences of working with popular artistic brands that use these knowledge, insights, secrets & practices. More details are provided, in each of the chapters, named below: Love Letter to My Instrument STEP 1 - Need For Paradigm Shift For Abundance Today STEP 2 - How To Monetize Your Fan-base - The LIMELIGHT Checklist STEP 3 - The Winning Breakthrough - Guarantee of Money, Name, Fame STEP 4 – Create, Capture, Innovate – Grow Your Brand Value STEP 5 - Prepare for the Spotlight on You STEP 6 - Take Charge of Your Destiny - RePa Method