Creativity & Innovation  (Hardcover, Ashwini Kumar Singh)

“Creativity and innovation are to events, what the heart and soul are to the living.” The book aims at encouraging readers to capture the traits and develop skills for enhancing their creative and innovative capabilities, cultivating the culture of creativity and innovation. Creativity is inventiveness with new ideas; critical thinking is generating and selecting ideas; and innovation turns creativity into products, processes and services. Creativity + Critical thinking + Innovation = Path of Desired Change The primary difference between creativity and innovation is that the former refers to conceiving a new idea while the latter involves converting that idea into a marketable commodity. Creativity and innovation are an attempt to gain a competitive advantage. Organizations are now focusing on enhancing their employees’ creativity and not merely developing their technical competencies and skills. Undoubtedly, creativity is the most important human resource of all without which there would be no progress, and we would be forever repeating the same patterns. Innovation is at the heart of all successful companies.