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Customer Relationship Management (English, Paperback, Kumar V.)
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Customer Relationship Management (English, Paperback, Kumar V.)
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Highlights
- Language: English
- Binding: Paperback
- Publisher: Wiley India Pvt. Ltd
- Genre: Business & Economics
- ISBN: 9788126509133, 9788126509133
- Pages: 346
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CRM from the point of view of Marketing
It's a Pretty informative book on CRM in the context of Marketing...coverage on Loyalty programs and Campaign Management is fairly comprehensive.It would have been better had the authors included a few more chapters on the Information Technology that supports CRM
READ MOREJessica Mascarenhas
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Apr, 2012
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