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Design for How People Think: Using Brain Science to Build Better Products (English, Paperback, John Whalen)

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Design for How People Think: Using Brain Science to Build Better Products (English, Paperback, John Whalen) (English, Paperback, John Whalen)

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Author

John Whalen

Highlights

Language: English
Binding: Paperback
Publisher: Shroff/O'Reilly
Genre: Acedemic & Professional
ISBN: 9789352138241, 9352138244
Edition: 2019

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Description

All Indian Reprints of O'Reilly are printed in Grayscale. User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

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Publication Year

2019 Mon Apr 22 00:00:00 IST 2019

Contributors

Author Info

John Whalen has a Ph.D. in Cognitive Science and over 15 years of Human-Centered Design experience. Using his unique blend of psychology, design thinking, and Lean startup techniques, he uncovers business opportunities and UX solutions for Fortune 100, nonprofit, and startup clients.

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