Designing Brand Identity (English, Hardcover, Wheeler Alina)
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Designing Brand Identity (English, Hardcover, Wheeler Alina)
4.2
10 Ratings & 1 Reviews
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Highlights
- Language: English
- Binding: Hardcover
- Publisher: John Wiley and Sons Ltd
- Genre: Business & Economics
- ISBN: 9780470401422, 9780470401422
- Pages: 320
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Description
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler provides a practical structure for the brand building process." -Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." -Communication Arts
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Ratings & Reviews
4.2
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10 Ratings &
1 Reviews
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5
Great Book
This is one of the best book for a graphic designer to learn branding.
The book’s split into three parts:
1.Basics
“The difference between brand and brand identity, and what it takes to be the best.”
2.Process
“This section answers the question “Why does it take so long?” and addresses collaboration and decision making.”
3.Best practices
“These highly successful projects created by branding firms and design consultancies inspire and exemplify original, flexible, lasting solutions.”
READ MOREThe book’s split into three parts:
1.Basics
“The difference between brand and brand identity, and what it takes to be the best.”
2.Process
“This section answers the question “Why does it take so long?” and addresses collaboration and decision making.”
3.Best practices
“These highly successful projects created by branding firms and design consultancies inspire and exemplify original, flexible, lasting solutions.”
shubham khandelwal
Jan, 2012
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