Diffusion of Innovations, 5th Edition
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Diffusion of Innovations, 5th Edition (English, Paperback, Rogers Everett M.)

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54 Ratings & 3 Reviews
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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Simon & Schuster
  • Genre: Science
  • ISBN: 9780743222099, 9780743222099
  • Pages: 576
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  • Description
    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances-a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990's, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
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    Specifications
    Book Details
    Title
    • Diffusion of Innovations, 5th Edition
    Imprint
    • The Free Press
    Product Form
    • Paperback
    Publisher
    • Simon & Schuster
    Source ISBN
    • 9780743222099
    Genre
    • Science
    ISBN13
    • 9780743222099
    Book Category
    • Higher Education and Professional Books
    BISAC Subject Heading
    • SCI075000
    Book Subcategory
    • Mathematics and Science Books
    ISBN10
    • 9780743222099
    Language
    • English
    Dimensions
    Width
    • 36 mm
    Height
    • 235 mm
    Length
    • 156 mm
    Weight
    • 538 gr
    Ratings & Reviews
    4.8
    54 Ratings &
    3 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 43
    • 10
    • 1
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    • 0
    5

    Must buy!

    Very good book, bought it for my PhD research work
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    Babu A

    Certified Buyer, Bangalore

    Jan, 2023

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    5

    Brilliant

    nice
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    Flipkart Customer

    Certified Buyer, Biswanath Chariali

    Oct, 2019

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    5

    Excellent

    Got at reasonable price!
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    Flipkart Customer

    Certified Buyer, Varanasi

    Sep, 2018

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