Digital Marketing (English, Paperback, Romi Sainy)

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NotionPress

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Book Details

Imprint	Notion Press, Inc.
Number of Pages	102

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Author Info

Dr. Rajendra Nargundkar is currently Professor of Marketing at the Indian Institute of Management (IIM) Indore, Dr. Nargundkar has been Director of IMT Nagpur, IFIM Business School, Bangalore, and PES Institute at Bangalore. He went to PES after teaching stints at IIM Lucknow and IIM Kozhikode. He has four major books to his credit. Marketing Research, his popular text, will soon release in its fourth edition. His current research and teaching interests are Social Media, Digital Marketing, Advertising, Tourism and Retailing. He has a BachelorÃÂ¢ÃÂÃÂs in Engineering degree from Osmania University (1982), a PGDM (MBA) from IIM Bangalore (1984), and a Ph.D. from Clemson University, USA (1989). His work has been published in journals including the Academy of Management Journal, USA and Journal of Global Marketing, USA. Pothi.com has published his autobiography titled ÃÂ¢ÃÂÃÂMy Experiments with Half-truths,ÃÂ¢ÃÂÃÂ available online. He is a keen golfer and blogger.

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