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Digital Marketing and E-Commerce - AKTU MBA Book

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Digital Marketing and E-Commerce - AKTU MBA Book (Paperback, Dr. Anand Vyas)

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Author

Dr. Anand Vyas

Highlights

Binding: Paperback
Publisher: Vyas Publication
ISBN: 9789334054651
Edition: 2024
Pages: 112

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Book Details

Publication Year	2024
Exam	MBA, BBA,B.Com
Table of Contents	Sure, here is the table of content without "view" and numbering: * Unit 1: Introduction to Digital Marketing & Website and Blog Development: {Book}Introduction to Digital Marketing and its SignificanceTraditional Marketing Vs Digital MarketingDigital Marketing ProcessThe contemporary digital revolutionDigital Transformation frameworkTypes of websites, KeywordsUnderstanding Domain and WebhostingBuilding Website/Blog using CMS WordPressUsing WordPress Plug-insBlog Creation * Unit 2: SEO & Email-Marketing: {Book}Introduction to SEO SEO Keyword Planner ToolsOn Page SEO Techniques: Indexing and Key Word PlacementContent Planning & OptimizationDisplay AdvertisingVarious SEO Plug-inOff Page SEO TechniquesEmail Marketing Introduction and SignificanceCampaigns using Mail ChimpEmail Marketing Strategy and Monitoring * Unit 3: SEM & Social Media Marketing: {Book}Introduction to SEMMobile MarketingVideo Marketing on YouTubeIntroduction to Social Media Marketing: Facebook, Instagram, Linked-in, Twitter, Google G Suit and online marketing campaigns on theses Social Media platformsContent MarketingContent creation processInfluencer Marketing * Unit 4: Using Marketing Strategies & Analytics Tools: Understanding Digital marketing StrategiesUsing Marketing analytics tools to segment, target, positionOnline PR and reputation managementDigital Marketing Strategies and its ROIUsing Google Analytics and other social media analytics toolsUsing Apps and Gamification * Unit 5: Applications of e-Commerce: Introduction History of Electronic CommerceAdvantages and Disadvantage of E-commerceRoadmap of e-commerce in IndiaE-business Models Based on the Relationship of Transaction PartiesE-commerce Sales Life Cycle (ESLC) ModelElectronic Payment System, Electronic Cash, Smart Cards and Electronic Payment SystemsCredit Card Based Electronic Payment SystemsRisks and Electronic Payment SystemsElectronic Data Interchange (EDI)

University Books Details

Stream	MBA
Subject	Quantitative Techniques for Managers

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