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BCS Learning & Development Limited Business and Management Books

Digital Product Management (English, Paperback, Brennan Kevin J.)

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Author

Brennan Kevin J.

Highlights

Language: English
Binding: Paperback
Publisher: BCS Learning & Development Limited
Genre: Business & Economics
ISBN: 9781780175324, 9781780175324
Edition: 2022
Pages: 208

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Description

With this practical guide, you'll learn how to understand the needs of external customers without requirements elicitation or sign-offs, the difference between customer and business value, and why you need to create both. You'll discover how to respond to changes in the market and the actions of competitors. You'll understand how to develop new products, launch them into the market, and how to deliver business outcomes through the maturity and eventual retirement of your product.

Specifications

Book Details

Imprint	BCS, The Chartered Institute for IT
Publication Year	2022

Dimensions

Height	244 mm
Length	170 mm

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