I am Batul Zohar - A Copywriter and Content writer by 'profession' and a compulsive hugger, fitness lover, and a travel addict by 'person' I am ambidextrous but not sure if I use more area of the brain. I love cooking but baking scares me and my first love will always be that with the power of words. I discovered my love for writing in school and ever since it has been EVERYTHING to me. What started off as a way to manage my emotions went on to become bread and butter! I spent a few years working in a (kick-ass trail-blazing) marketing firm as a writer and then went on to start my own Copywriting business. Along the way I learnt a great deal about how to start, run, market and grow businesses. Armed with expertise, and my love for words, I have worked with dozens of wonderful people helping them achieve conversion, growth and success. I also write poetry. This book contains all my favourite poems I have written over the years.