Dynamics of Mass Communication: Theory and Practice

Dynamics of Mass Communication: Theory and Practice (English, Paperback, Uma Narula)


Dynamics of Mass Communication: Theory and Practice  (English, Paperback, Uma Narula)

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    • Language: English
    • Binding: Paperback
    • Publisher: Atlantic
    • ISBN: 9788126906758, 8126906758
    • Edition: 2013
    • Pages: 312
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  • Description

    Dynamics of Mass Communication: Theory and Practice, authored by Uma Narula, is a book that discusses the impact of communication dynamics of innovative communication technologies and globalization process that have helped transform the world. It also talks about the dynamics of mass media and interpersonal communications: economics, literacy, social, technology and globalization.

    About Atlantic Publishers and Distributors

    Atlantic Publishers and Distributors is a company that was established in the year 1977. They are known for quality publishing of academic and professional books. They are also India’s leading distributors of books from across the world, and partner world leading publishers in Science and Technology, Management, Humanities and Social Sciences. They have a strong network of channel partners consisting of sub-distributors, book sellers and library vendors who are spread across the country. Atlantic is a regular suppliers of books to libraries of leading universities, IITs, NITs, and other institutions in India.

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    Book Details
    Publication Year
    • 2013
    Authored By
    • Uma Narula
    Author Info
    • Uma Narula is Ph.D. in Communication from the University of Massachusetts, Amherst, USA. At present she is Director/Communication Consultant (Research & Training) with Communication Networks (CNET), New Delhi. She regularly conducts social and development research on national and international issues and provides communication training to corporate and academic groups. She is visiting teaching and research faculty to a number of Communication and Management Institutes in India and abroad. Currently, she is a consultant in Communications. She has published eleven books of which she has co-authored three books: Development as Communication (1986); Culture, Politics and Research Programs (1990); New Communication Technologies in Developing Countries (1990). The other eight books exclusively authored by her include: Mass Communication: Theory and Practice (1994); Development Communication: Theory and Practice (1994, revised 1999); Mass Communication Technologies: New Perspectives (2001); Communication Perspectives: Cultural Diffusion, Dynamic and Challenges (2001); Yearnings (fiction) (2003); Indian Women Across Generations (2005); Handbook of Communication Models, Perspectives, Strategies (2006); Business Communication Practices: Modern Trends (2006); and Communication Models (2006). She has a number of research publications and articles to her credit. She has been associated with a number of national and international research projects, teaching, and training since 1958.
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