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    Pearson Education India Business and Management Books

    E-Commerce (English, Paperback, Laudon Kenneth C.)

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    E-Commerce  (English, Paperback, Laudon Kenneth C.)

    4.7
    14 Ratings & 1 Reviews
    ₹819
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    Author
    Laudon Kenneth C.
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Pearson Education India
    • Genre: Business & Economics
    • ISBN: 9789353063153, 9789353063153
    • Pages: 912
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    • Specifications
    Dimensions
    Width
    • 12
    Height
    • 18
    Depth
    • 8
    Weight
    • 300
    In The Box
    • 1
    Book Details
    Imprint
    • Pearson Education India
    Publication Year
    • 7
    Table of Contents
    • 1. INTRODUCTION TO E-COMMERCE 2. E-COMMERCE INFRASTRUCTURE 3. BUILDING AN E-COMMERCE PRESENCE 4. E-COMMERCE SECURITY AND PAYMENT SYSTEMS 5. E-COMMERCE BUSINESS STRATEGIES 6. E-COMMERCE MARKETING AND ADVERTISING 7. SOCIAL, MOBILE, AND LOCAL MARKETING 8. ETHICS, LAW, AND E-COMMERCE 9. ONLINE MEDIA 10. ONLINE COMMUNITIES 11. E-COMMERCE RETAILING AND SERVICES 12. B2B E-COMMERCE
    Number of Pages
    • 912
    Net Quantity
    • 1
    Contributors
    Author Info
    • Kenneth C. Laudon, New York University Carol Guercio Traver
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    E-Commerce
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    Ratings & Reviews
    4.7
    ★
    14 Ratings &
    1 Reviews
    • 5★
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    • 1★
    • 11
    • 2
    • 1
    • 0
    • 0
    5

    Perfect product!

    The book is very nice. It is helpful for all the students.
    I liked the book very much.
    READ MORE

    Shampa Saha

    Certified Buyer, Kolkata

    Apr, 2022

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