Ecommerce Leisure Business Development  (English, Paperback, John Lok)

This book divides two parts. The first part explains online book store competitive effort. The second part explains online travel agent competitive effort. I shall research two questions: What are the strategy difference between online book sale and travel service sale ecommerce market ? What are the strategy difference between walk in travel agent and online travel agent as well as walk in book store and online book store . The first part explains online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional walk in book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional walk in book shop weaknesses or strengths? What is future book publishing development trend? Book publishers will know what the differences between online strategy and walk in strategy. The second part aims to explain what strategies will be different between online and walk in travel agents . What are the strengths and weaknesses between online and walk in travel agents? How can online travel agents win walk in travel agents or how can walk in travel agents win online travel? How to attract travel consumers either choose online travel agents or offline travel agents to help them to arrange travel trips?