The Book provides deep insight into a variety of issues and challenges for entrepreneurs to manage and grow their businesses well. Rooted in India, which has more than 50 million MSMEs, the book provides a global perspective. With 200 million plus MSMEs in the world, the healthier the MSMEs, the happier the Globe. Rich experience of the authors in academics and entrepreneurship, the book enlightens the readers with the bestof both worlds. The book will also help would-be students desirous of becomingentrepreneurs and creating employment.