Employee and Customer Engagement in Leading Banks of India  (English, Paperback, Dr. Aruna Adarsh)

The book explores the various strategies that leading banks in India have implemented to create engaged workforces and loyal customers. It delves into the factors that have enabled these banks to achieve high levels of employee engagement which fosters higher financial performance . Moreover, the book also examines the impact of customer engagement on business success, and provides insights into how banks can cultivate lasting relationships with their customers through exceptional service, product innovation, and a customer-centric approach. With practical insights, data-driven analysis, and compelling case studies, "Employee and Customer Engagement in Leading Banks of India" is a must-read for banking professionals, academics, and anyone interested in building engaged workforces and loyal customers in today's dynamic business environment.