Entrepreneurship 3rd Edition  (English, Paperback, Greene Cynthia L.)

Entrepreneurship takes students step-by-step through the entire process of starting and running a business. Creating a business plan is covered extensively, and a business plan project is part of every chapter. Each chapter ends with a Case Study to help students prepare for competitive events. Highlights of real entrepreneurs' pitfalls present the realities of entrepreneurial challenges. Loaded with activities, updated computer applications, new Internet activities, and an enhanced Web site, this text helps students launch their business ideas.

Key Feature

• Developing Your Business Plan: Create a comprehensive business plan by the end of the book
• Enhanced Coverage: Marketing and Accounting are given increased coverage in this book, as two important topics for entrepreneurs

Table of Contents

1. Should You Become an Entrepreneur?
2. What Skills Do Entrepreneurs Need?
3. Entrepreneurs in a Market Economy
4. Select a Type of Ownership
5. Developing a Business Plan
6. Identify and Meet a Market Need
7. Finance, Protect, and Insure Your Business
8. Choose Your Location and Set Up for Business
9. Market Your Business
10. Hire and Manage a Staff
11. Record Keeping and Accounting
12. Financial Management
13. Use Technology
14. Meet Your Legal, Ethical, and Social Obligations
15. Growth in Today's Marketplace