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Escaping the Build Trap: How effective Product Management creates real value (English, Paperback, Melissa Peri)

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Escaping the Build Trap: How effective Product Management creates real value (English, Paperback, Melissa Peri) (English, Paperback, Melissa Peri)

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Author

Melissa Peri

Highlights

Language: English
Binding: Paperback
Publisher: Shroff/O'Reilly
Genre: Academic and Professional
ISBN: 9789352137947, 9352137949
Edition: First, 2018

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Description

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customerís needs.

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Book Details

Publication Year

2018 Sat Dec 15 00:00:00 IST 2018

Contributors

Author Info

Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker.

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