Essentials of Public Relations (Paperback, Dr, Preeti, Dr. Rama Sarraf)

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Binding: Paperback
Publisher: SDR Innoways India Pvt Ltd
Genre: Public Relations (PR) is crucial for organizational success, especially for management students. "Essentials of Public Relations" provides a solid foundation in PR, covering its meaning, scope, and types across sectors. The book explores PR models, principles, and ethics, offering strategic insights and practical guidelines. It examines the impact of technology on PR, the role of PR in politics and NGOs, and the intersection of PR with corporate marketing. Key concepts, tools, and trends in Indian PR are discussed, preparing students for future challenges. This book blends theory with practical applications, equipping students with essential PR knowledge.
ISBN: 9789364319195
Edition: 1, 2024
Pages: 238

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KAVYA PUBLICATIONS

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