Event Management and Marketing: Theory, Practical Approaches and Planning  (English, Paperback, Anukrati Sharma, Shruti Arora)

This comprehensive book “Event Management and Marketing: Theory, Practical Approaches, and Planning” explains the basic principles of each topic covered in event management. The main purpose of this book is to help the reader understand the phenomenal growth of the Event Management Industry. Experts in the industry firmly believe that this is just the beginning of a new era. The thrust of this book is that if the Event Management Companies want to grow and develop at a faster pace, they should remember that for Events of any kind, marketers seek to attract fans and make them aware of the pivotal role of the Event Management Company.Each chapter of the book is divided into various parts and all the chapters contain self-assessment questions at the end. This book also contains case studies from different people that will be useful to the students doing event management courses. Our aim is to build a strong relationship with the students, teachers and event planners.