Exploring the Growth of P2P Lending Platforms in India  (Paperback, Sagar Gupta, Jayant Mahajan, Anshul Saxena, Vaishali Jain)

At its heart, this book is a result of meticulous research, driven by the profound urge to comprehend the intricate mechanisms governing P2P lending systems. Its purpose is to illuminate the intricate threads that weave together the choices of lenders and borrowers, revealing the impulses that drive them towards participation. The significance of this book lies not only in its quest for knowledge but also in its potential to guide the future. As the world witnesses the ascent of P2P lending platforms, the inquiry into whether this rise is a direct outcome of the motivations of lenders and borrowers becomes ever more pertinent.