With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations � how they grow, how they innovate and how they change.
With two new members added to the renowned author team, this tenth edition of Exploring Strategy: Text & Cases has been comprehensively updated to help you:
- Understand clearly the key concepts and tools of strategic management
- Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship
- Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC
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Specifications
Book Details
Publication Year
2016
Contributors
Authored By
Duncan Angwinm, Kevan Scholes, Richard Whittington, Patrick Regn�r, Gerry Johnson
Author Info
Gerry Johnson,
Lancaster University School of Management
Richard Whittington
Said Business School, University of Oxford
Kevan Scholes
Sheffield Hallam University
Duncan Angwinm
Oxford Brookes University
Patrick Regn�r
Stockholm School of Economics