EXTERNAL FACTORS HOW INFLUENCES CONSUMER BEHAVIOR  (English, Paperback, John Lok)

This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to these any one sample industry consumer behavioral economic challenges to aim to let any reader to judge whether how to choose the solvable method is better. I write this book aims to let students to understand how economic environment change may influence consumer behavor.